I read an article on this and it was pretty interesting, I tried telling my brother that I did a lab in science that milk makes shocks not hurt as much. He shocked himself before (with one of those games were u push the button and last person is shocked) I told him to drink milk and he said the shock didn't hurt as much, and I cranked the shock to the highest ammount. Milk has no way of helping u become an insulator, but my brother believed me and his mind made the shock not hurt. Any examples that u know about on Placebo effect? Or any opinions.