For lures... uhh
Fire and assassin lures are the most important ones(ranger/rogue some offhands some weps and fire mages, and daggers bows and spears)
Slash and Ice is alright(gele axes frostiron axes etc and swords, and ice mages and some offhands/mains)
Crush and magic are the worst but hey if you have the points(hammers, druid magic(not swarm) some offhands/mains)
So focus on maxing out the top 4, and I guess if you have bonus points go for the last ones. Make sure you max out fire and ice magic for bonus points and accuracy. Wear focus/magic granting gear for more power.
About all there is to it.
Do keep in mind though, lures help your enemies just as much as you.
World - Lugh
Furyion - 190 Ice Mage
Lavalord - 60 PvP Warrior
Keepin' it old school.
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