Relic wrote:1. Bring back old events
2. More EG content with new areas (desperately needed)
3. Merge dying servers. 19 servers is ridiculous and there are only core players left in this game now. No new blood due to many factors lack of advertising being one of them.
(Number 3 being the most important in my opinion especially if VR even cares to save the last remaining vestiges of its loyal player base that may be stranded on a dead or potentially dying server)
More midgame content and a more streamlined path to endgame would be more important in my opinion. Instead of trying to keep old (core) players around, I think it'd be a better idea to focus on keeping more casual players interested and invested in the game. Adding more endgame content would temporarily fix the issue, until players play it out and get bored. If VR isn't planning on releasing regular larger updates, then they at least need to keep the inflow going. There's plenty of endgame content as it is (especially for a mobile game), the problem is that it's old to those of us who have been around for years. For newer/casual players, there's arguably too much endgame content.
To be completely honest, I don't care as much about the "loyal player base" (despite being part of it myself ). It's great that players are staying with the game for extended periods of time, but if there isn't much new blood coming in, it starts to get stagnant and boring.
Perhaps lack of advertising is a part of it, though based on online measurements (IOS September SensorTower Review and Android September SensorTower Review), CH isn't having any trouble getting downloads. Granted it probably isn't completely accurate, but 17k downloads across IOS and Android for September alone is pretty good. Obviously a lot of those may be faked, deleted without being played, or quit after a few levels. Others are likely to make it to levels 20-60 or so. I usually see quite a few lower levels wandering around the beginning areas, but once they get to stonevale or the otherworld (once it starts getting monotonous) the majority of players quit.
17k seems like a crazy high number, but if you do the math, that's roughly 30 new players per server per day. That actually seems pretty realistic, given that most don't make it past level 25 or so.
If the process of reaching endgame was made more streamlined and easier, or at the very least more interesting (more content and quests) than I think that would do a lot to fix the issue of "empty servers" (which is usually but not always referring to a lack of endgame players, rather than a lack of players in general).
Keeping players around is a good thing, don't get me wrong, but I feel that it'd be a better idea to focus on the incoming stream of users rather than trying to keep old players interested.